Voci wanted to emotionally connect with viewers and bring to life the elegant yet complex power at the heart of their technology company. Ultimately the ambition was to communicate a complex idea in a manner which would be understood and appreciated by their target audience. In this case, a specific sub-set of sales technicians working in online media.
To ensure the desire for elegance was met, we maintained a simple but effective animated icon-based technique, avoiding the temptation to put too much on the screen and ”letting the animation do the work” by allowing the viewer to fill in the neccessary gaps in knowledge, without forgetting or failing to understand the key components of Voci’s product. The result is an short, sharp engaging animation that exudes brand awareness, production quality and professionalism commensurate with, and re-emphasising Voci’s reputation in the technology world.