Act Now is an independent not-for-profit working to ensure a fair and just future for the people of Papua New Guinea. They came to us asking to make a video that would help stop Nautilus Minerals carrying out sea-bed mining operations which were destroying its uniquely biodiverse coral reefs.
Drawing on the real life experiences of the people of Papua New Guinea we crafted a powerful emotion-led narrative that depicted the process of sea bed mining as a series of evil monsters. Imploring all stakeholders to get involved though donating, sharing or signing a petittion to force Nautilus to end operations.
The result was an honest and poignant animation, capturing the attention of audiences both in PNG and internationally and resulting in enough support and signatures to force Nautilus Minerals to scale back their mining activities. Despite this short term success Nautilus continue to seek permission to mine these precious reefs and the battle is far from over.